Cultural Differences Between Australia and Mongolia

Cultural Differences between Australia and mongolia The culture of Australia and Mongolia is different and cannot be ignored whilst doing business. The sets of values, beliefs and rules help by Mongolians is essentially different from Australians therefore it is important to understand what are the cultural norms and values that are prevalent in Mongolian society in order to avoid miscommunication and enable a prosperous business future between Australian and Mongolia business firms. Mongolians are proud, self-confident, and independent in disposition therefore it is important to avoid ethnocentricity in dealing with their local culture and people when doing business projects. The condescending attitude or belief that ones ethnic†¦show more content†¦The Mongolian business culture is dominated by men as is in most developing countries, although the number of women holding high executive positions is increasing at a steady rate, particularly in foreign companies. The same is almost similar in Australia which has a high working population of women albeit in lower paying jobs although it is not uncommon to see women holding high managerial positions compared to other industrialised nations (Gray et al. 2003). This would bode well for women looking to work in Mongolia knowing that progress regarding gender equality is being made. Australians and Mongolians share a similar culture towards their business dress sense whereby a formal tie and jacket is required whereas women wear business suits with a skirt or trousers. It is viewed in good light if foreigners over-dress as opposed to being under-dressed as the first impression counts if the company wishes to be taken seriously by Mongolian businessmen and women (Dashnyam 2003). The most obvious cultural difference between Australia and Mongolia is the language barrier. Australias primary spoken and written language is English whereas 90% of Mongolians converse in Khalkha Mongolian and write in the CyrillicShow MoreRelatedBusiness Rio Tinto Group Uk And Human Resource Practices1115 Words   |  5 PagesHow do various country cultures impact the business Rio Tinto Group UK and human resource practice of the MNE for RIO Tinto Group UK? Cultural Considerations Some of the most important objectives of HRM policy is to attract and keep the best talent and to provide strategies to motivate and improve staff performance. HR Managers are faced with many different cultures and not all cultures have the same intrinsic motivations. RIO Tinto has responded by seeking to embrace workplace diversity inRead MoreThe Significance of the Sino-Soviet Confrontation1850 Words   |  7 Pagesand confrontation will administer a greater understanding of the various alliances that formed around the Asia-Pacific region. This includes the alliance of SEATO (South East Asian Treaty Organisation), as well those that formed during conflicts between the 1960’s and 1980’s. The two decades, in which the Sino-Soviet relationship was on a brink of a border war, was a time filled with many conflicts, of particular note, the Vietnam War. This conflict was especially significant and will be discussedRead MoreTravel and Tourism14814 Words   |  60 PagesResu lts obtained from Ð ° questionnaire survey Ð ¾f 376 tourists randomly sampled from seven tourism destinations Ã'â€"n Nigeria show that thÐ µ most prominent motivations fÐ ¾r tourist destination choice are self-actualization Ã'â€"n an appreciative, educational or cultural context Ð °nd leisure/recreational pursuits. Attractiveness Ð ¾f destination, quality services, facilities/amenities, favourable location Ð °nd accessibility Ð ¾f centres also emerged Ð °s important considerations Ã'â€"n tourist destination choice. Table Ð ¾fRead MoreComparison Between Vietnam and Australia Culture3253 Words   |  14 Pagesoperation internationally in Vietnam. The Purpose of the report is to analyses the situation and cultural in Vietnam and business level strategy and market entry strategy | Table of content INTRODUCTION:-TCL is one of the world’s leading manufacturers of multimedia electronics. Its main product is the color TV. TCL has branches across all over the world, such as Huizhou, Henan, Wuxi, Inner Mongolia, Nanchang, and Chengdu in China, Juarez in Mexico, Bangkok in Thailand and Poland (TCL Multimedia)Read MoreEcotourism Essay2509 Words   |  11 PagesSustainability of Tourism Industry Yufei Wang No. 43140444 Executive Summary In order to discuss the importance of ecotourism in improving sustainability of tourism development, this report is first of all going to discuss the relationship between ecotourism and sustainability; following that, this report is going to identify problems of ecotourism in reality. Sometimes ecotourism will be merely a form within tourism marketing, which means natural resource using instead of protection. And stakeholderRead MoreAsia: the Worlds Largest and Most Popular Continent4519 Words   |  19 PagesMiddle East, but not in Asia, even though the Middle East is a division of Asia. The demarcation between Asia and  Africa  is the  isthmus  of  Suez  and the  Red Sea. The border with Europe starts with the coast of the eastern Mediterranean, even though Turkey in the  Near East  extends partly into the  Aegean Islands  and includes  Istanbul on the European side of the  Bosporus. On the north the boundary between the continents of Asia and  Europe  is commonly regarded as running through the  Dardanelles, the  SeaRead MoreEU Trade and Development Policies7100 Words   |  29 PagesEuropean Union and Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..19 9. The European Union’s Relations with Australia and New Zealand†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21 10. The European Union and USA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..22 11. The European Union and Latin America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..23 12. Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 13. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..24 2 1. The Common Commercial Policy The relationship between trade and development is a complex one. While trade is not a guaranteed route to economicRead MoreRe-Unification of North and South Korea3139 Words   |  13 PagesPeninsula was divided at the 38th Parallel of latitude with the Russians forming a Communist regime to the North and the United States (U.S) creating a rightist pro-Washington government in South Korea, or the Republic of Korea (ROK). Ideological differences between the isolationist Democratic People’s Republic of Korea (DPRK) in the North and the pro-western ROK in the South left to a major war in the 1950’s which never formally ended, but remains to this day in a stale mate condition of cease fire. WithRead MoreThe Global Entrepreneur3616 Words   |  15 PagesRacingThePlanet, which Mary Gadams founded in 2002 to stage marathons, each 250 kilometers long and lasting seven days, in the world’s most hostile environments. Her team works out of a small Hong Kong ofï ¬ ce, but the company operates in the Gobi Desert in Mongolia, the Atacama Desert in Chile, the Sahara Desert in Egypt, and Antarctica. Distance has generated the opportunity: If the deserts were accessible, participants and audiences would ï ¬ nd the races less attractive, and the brand would be diluted. RacingThePlanetRead MoreBhp Billiton7455 Words   |  30 Pages coal, copper, iron ore, manganese, nickel, silver and uranium, and have substantial interests in oil and gas. The headquarters of BHP Billiton Limited, and the global headquarters of the combined BHP Billiton Group, are located in Melbourne, Australia. BHP Billiton Plc is located in London, United Kingdom. Both companies have identical Boards of Directors and are run by a single management team. Shareholders in each company have equivalent economic and voting rights in both companies. BHP Billiton

Effects Of Binge Drinking On College Students Essay

Henry Wechsler in Getting Serious about Eradicating Binge Drinking, stresses how modern college students think that binge drinking is a norm in college life. I agree with Wechsler that the modern college student thinks binge drinking is normal. In High School, people would binge drink on a regular basis, and that eventually carried over into collegiate life. After being in college for about a month now, I realized that every night students binge drink either at bars, fraternity houses, or tailgates. Being a freshman and only attending the University of Alabama for a month, I was very excited for Ole Miss to come to Tuscaloosa to play football. I purchased my ticket off Facebook and got my game day date. I have had many first hand experiences with binge drinking on college campuses before, but game day in Tuscaloosa is one day that I experienced the uttermost binge drinking out of every party I had been too. The drinking started that Friday afternoon with a giant backyard party to blo w up pools and unlimited beer. As the day was turning into night the party carried over to the band party inside the house. The band was playing as people were flooding into the house, including alumni. Every guest was dancing and drinking. The party was a blast and almost every guest was binge drinking. The bands stopped playing and the party came to an end. By this time it is 3am and technically Saturday morning, which is â€Å"game day†. As game day began everyone started to take a nap in theirShow MoreRelatedThe Effects Of Binge Drinking On College Students1290 Words   |  6 Pagescommunicating the evidence that comes from alcoholic abuse in college students. The academic environment has its impact on the undergraduate student at some point or another, it is to some the only way to have fun, unknowingly the impact of binge drinking on their life can negatively affect their future while jeopardizing their career goals at the same time this type of substance abuse is negative. â€Å"The highest ratio of binge drinking can be found on college campuses† (Wechsler and Austin, 1998). There is aRead MoreEffects of Binge Drinking on College Students600 Words   |  3 PagesVeronica Harper’s Effects of Binge Drinking on College Students College students are more likely to consume alcohol more than people of the same age who are not attending college. Almost half of the college students that consume alcohol are considered binge drinkers (Five drinks in a row at one sitting for a man and four drinks in a row at one sitting for women). Many students believe the use of alcohol is a big part of the college experience, thus can be concluded that the college atmosphere may influenceRead MoreThe Effects Of Binge Drinking On College Students1139 Words   |  5 PagesThe Effects of Binge Drinking in College Students Binge drinking is when a person has more than four drinks, if female and five if male, in one sitting. While researching texts written about the negative effects of binge drinking in college students, I found articles and scholarly journals written by specialists in this specific field of study. These authors mainly focus on the fact that excessive binge drinking is detrimental to the quality of life and can alter your state of health in a negativeRead MoreThe Effects Of Binge Drinking On College Students Essay1697 Words   |  7 Pagesfor society, and college students are no exception to this problem, especially when it comes to binge drinking. Binge drinking is classified at 5 or more drinks for men or 4 or more drinks for women within 2 hours. According to a study by Ikes, â€Å"more than 40% of college students have engaged in heavy episodic drinking (HED)† or binge drinking (find pg number) and â€Å"19% engage in frequent binge drinking† (Iconis 243). There are very large implications for college students drinking this much alcoholRead MoreThe Effects Of Binge Drinking On College Students Essay825 Words   |  4 PagesBinge Drinking would have various of ways to define what in reality means. As for college students would define it as a way to drink non-stop, just for fun, or excessively drinking until drunk. Binge drinking can be interpreted in a scientific form, like NIAAA defines binge drinking as a pattern of drinking that brings blood alcohol concentration (BAC) levels to 0.08 g/dL. This typically occurs after 4 drinks for women and 5 drinks for men—in about 2 hours. (National Institute on Alcohol AbuseRead MoreThe Effects Of Binge Drinking On College Students849 Words   |  4 PagesCollege is arguably the single most important transition in an individual’s live which they experience many forms of peer pressure and specific growth patterns. Those individuals fortunate enough to pay for their studies are able to further education far and wide across the globe, not while coming at the cost of many positives stringing some negative. With increased peer pressure and opportunity, some are introduced to a parent’s worst nightmare that being the cause and effects of binge drinkingRead MoreBinge Drinking Among College Students And Its Implications On The Society1462 Words   |  6 PagesBinge Drinking among College Students and Its Implications on the Society Binge drinking is a term used to describe a situation where women drink more than 4 bottles of alcohol in a row and men drink 5 or more bottles of alcohol in a row. It is taking too much alcohol in a short period. Alcohol is a substance that gradually produces an addiction in the body. Many college students use alcohol in recreational activities and parties. The alcohol gradually leads to addiction and causes a decline in theirRead MoreBinge Drinking On College Campuses1459 Words   |  6 PagesMr. Paul October 28, 2014 Binge Drinking On College Campuses Over the past few years, there has been this big debate about whether the drinking age should be lowered to 18 or if it should stay at 21. Those in favor of lowering the drinking age to 18 argue that someone who is old enough to serve their country should be allowed to have a drink. Those who are in favor of keeping the minimum legal drinking age at 21 because of consequences regarding psychological developmentRead MoreCause Effect of Binge Drinking Essay1247 Words   |  5 Pagesunplanned sexual activity all have in common? They are all frequent results of binge drinking by college students. On a typical Friday or Saturday night you can find the average college student out drinking and having fun. Normally partying with friends at a party, bar, or club; most of these college students are underage consuming excessive amounts of alcohol, or as its better known, â€Å"binge drinking.†The term binge drinking is defined as the consumption of five or more drinks in a row by men and fourRead MoreAccording To â€Å"College Drinking,† Almost Two Out Of Three1388 Words   |  6 PagesAccording to â€Å"College Drinking,† almost two out of three college students engage in binge drinking. Binge drinking is a pattern of drinking that brings blood alcohol concentration (BAC) levels to 0.08 g/dL or higher (â€Å"College Drinking†). Many parents, guardians, and psychologists believe that college students binge drink because they think drinking is an integral part of their higher education. Similar to peer pressure, college students drink because the rest of the student body drinks. Furthermore

Standalone Corporate Social Responsibility Reports

Question: Discuss about the Standalone Corporate Social Responsibility Reports. Answer: Introduction Mahoney et al. (2013) depict that in recent times, consumers become more alert, and they do not accept unethical business practices or supports organization, which are liable for unethical business moves. Thus, in order to attain customer retention, employee engagement and high competitive advantage, organization nowadays takes initiatives for CSR activities. However, some critics of CSR claim it is little more than greenwashing. Thus, in this essay that this claim is true that company appear to be more environmentally friendly than it really is. CSR activities not only associated with the initiatives for the betterment of the environment but it also relies on the advancement of the employees and the society. Barone et al. (2013) highlighted that, the Cadbury PLC is considered as one of the most ethical organizations of their times, and they initiated much regulation that provides a better life and happy work environment to their employee. Cadbury had taken over Green Blacks, which is a chocolate manufacturing company that is known for its organic and fair trade labeled product.The arguments rely on in this case, is that this CSR attracts many consumers towards their concern of ethical business approach. However, this approach is taken by them to restore its damaged reputation by using cocoa from slave farms located in West Africa. Additionally, Kruschwitz (2012) states that, it is very important that maintaining a good CSR, results in providing good interpersonal relationships with their employees and offer them better offers and opportunities so that they can serve their best by associating with the organization. It is evident that after getting successful acquisitions over a British leading brand Cadbury, Kraft withdraws from their commitments. Tsagas (2012) highlights that prior to taking over the company, Kraft had committed to keeping the Cadbury Somerdale factory open; however, after completed takeover, they close the respective factory that results in a loss of 400 jobs. This leads to distrust towards the Krafts and poor relationship with Cadburys employees. Moreover, experts also found that not only the closure of the Cadburys Somerdale factory was the reason for their inability, but they also faced problems for not maintaining the high standards of care and accuracy that Cadbury has followed for commu nicating with their customers. Tsagas (2012) highlights that this breaches the Rule 19.1 of the Takeover Code, where an organization has to comply with the business plan of the acquisition company for enjoying complete acquisition. Moreover, Moeller (2012) highlights that Cadbury prior of getting acquisition, supports taking over companies that are highly ethical and can help in securing economic, social and economic sustainability. In addition to that, Cadbury's this believes can be seen from their initiatives for launching a GBP 44 million Cocoa Partnership (Barone et al. 2013). In this partnership, Cadbury had economic supported million cocoa farmers and their communities in the developing countries like Indonesia, India, Caribbean and Ghana. This makes the company a top selling as they are fully committed to CSR activities that make people aware of their approach towards an ethical business approach (Moeller 2012). However, Kraft after acquisition Cadbury did not show the support for the Cocoa Partnership that the latter company was following. Tsagas (2012) argued that initially, Kraft had said that they would follow all the CSR activities followed by Cadbury and align their CSR activitiesin order to satisf y the media, trade unions, and the House of Commons. However, in reality, months after the successful acquisition, Kraft seems to breaches their own commitment to following the ethical approach for doing business on behalf of Cadbury. Tsagas (2012) furthermore depicted that, if an organization is not satisfied with the business approach of their takeovers, they can propose their business approach that is completely functional and controlled by the acquisition group. Green Blacks also presented a proposal, where they were awaiting a management buyout to recover its CSR-friendly business as the concerned organization being a part of Kraft; they were struggling to maintain its fundamental CSR (Justmeans.com 2016). Kraft rejected the proposal and continued to impose their CSR approach on keeping Green Blacks as a part of its group. Cadburys workers also faced the same problem when they did not found any similarity in the offers that Kraft was providing to them and Cadbury had provided. Kruschwitz (2012) emphasize that Cadbury had built a fairyland factory as it offers their employee to enjoy their work and working atmosphere. Leading companies like Quaker also have taken such steps so that they can satisfy their emp loyees first and then about acquiring wealth. They had a space for cricket, a beautiful rose garden, and swings for the ladies and also had created utopian model towns so that employee can enjoy a luxurious life. Besides, Tsagas (2012) also stated that additional benefits also attract many employees for being associated with an organization and keep doing things that ensure the advancement of their company. Quakers approaches like raising the wages of their workforce, initiatives of pensions and Saturdays off along with the unemployment benefits and sickness benefits helped the concerned organization with high employee retention rate (Justmeans.com 2016). They have also provided the benefits of free dentists sittings, free doctors visits and vitamin pills for their staff so that their good health can be maintained. This makes them the worlds largest food company; however, Deborah Cadbury argued that in recent times, this vision of Quaker has disappeared and they no longer provide such fairy tale benefits to their employees (Justmeans.com 2016). The same scenario can be seen on the acquisitions of the Kraft, where they imposed their business rule on the employee rather than valuing their inter est. Thus, Krafts procedure can be considered as greenwashing. Conclusion Thus, from the entire study, it can be found that Kraft is using the concept of greenwashing when it comes to their maintenance of CSR. Thus, it is an agreed argument as Kraft for their global expansion has acquisition leading company like Cadbury but did not follow their high standard of employee and community relations that is one of the most crucial factors for an effective CSR of an organization. Reference List Barone, E., Ranamagar, N. and Solomon, J.F., 2013, September. A Habermasian model of stakeholder (non) engagement and corporate (ir) responsibility reporting. InAccounting Forum(Vol. 37, No. 3, pp. 163-181). Elsevier. Justmeans.com., 2016.Bittersweet: How Kraft's Acquisition of Cadbury Ended the Dynasty of a CSR Luminary | Justmeans. [online] Available at: https://www.justmeans.com/blogs/bittersweet-how-krafts-acquisition-of-cadbury-ended-the-dynasty-of-a-csr-luminary [Accessed 26 Dec. 2016]. Kruschwitz, N., 2012. Why Kraft Foods cares about fair trade chocolate.MIT Sloan Management Review,54(1), p.1. Mahoney, L.S., Thorne, L., Cecil, L. and LaGore, W., 2013. A research note on standalone corporate social responsibility reports: Signaling or greenwashing?.Critical Perspectives on Accounting,24(4), pp.350-359. Moeller, S., 2012. Case study: Kraft's takeover of Cadbury.Financial Times, Jan,10(2012), pp.23-24. Tsagas, G., 2012. Reflecting on the value of socially responsible practices post takeover of Cadburys PLC by Kraft foods inc: implications for the revision of the EU takeover directive.European Company Law, Kluwer Law International, Special Issue on CSR and SRI,9(2), pp.70-80. Spiteri-Cornish, L., 2014. Case Study 10: A Sweet Deal: Cadbury Leads Kraft into Emerging Markets. In Marketing Cases from Emerging Markets (pp. 93-98). Springer Berlin Heidelberg. Tsagas, G., 2014. A Long-Term Vision for UK Firms? Revisiting the Target Director's Advisory Role Since the Takeover of Cadbury'S PLC.Journal of Corporate Law Studies,14(1), pp.241-275.

Havaianas. A Brazilian Brand Goes Global Essay Example For Students

Havaianas. A Brazilian Brand Goes Global Essay emerging brands A perspective from Havaianas Afonso Sugiyama The president of Alpargatas USA, the parent company of flip-flop brand Havaianas, Afonso Sugiyama talks to Pip Brooking about the challenges of exporting Brazils best loved brand to a global audience The Havaianas brand has something most brands could only dream of 100% awareness in its home market. However, that also places limitations on further growth. The brand has been growing organically outside Brazil, driven by affinity with its Brazilian spirit; now it is time for it to build n that, believes Afonso Sugiyama, president of Havaianas parent company Alpargatas USA. usinesses. In Europe we need to find more occasions to wear, so its about developing brand extensions such as closed-toe shoes. We were concerned that Brazilians would be offended The business is so large in Brazil that theres an emotional connection with the brand. The fact its all about flip-flops is much stronger in Brazil. Elsewhere the connection is m ore to do with the fun aspect of the brand. How does the proposition change outside Brazil then? Does your experience offer learnings Outside Brazil, Havaianas goes from market leader to a challenger brand. We need to be more daring and have more of a story to tell. Its also less about the category and more about the brand. In the Northern Hemisphere the biggest challenge is the seasonality of flipflops. We have to make it more relevant in peoples minds, and to stockists Storytelling is very specific to the brand, but understanding who youre telling it to and how to connect them is something that applies to anyone. Latin America is generally very shy about taking business globally, but like t or not, the world is global. Building resonance internationally can reinforce your position in your home market. k www. mandmglobal. com MM Q4 p57_Emerging brands. indd 57 At number 85, Corona is the only Latin American brand to make it into Interbrands Top 100 Global Brands Index. It is not only the biggest selling beer in Mexico, but the fourth best selling beer in the world. According to its parent company, Grupo Modelo, Corona Extra is the number one imported premium beer in the US. It is still expanding into new markets such as Australia and New Zealand. Many of the most familiar Brazilian brands come from the financial sector, but Banco Itau is the biggest. The bank was crowned the most valuable Brazilian brand for 2010 ahead of other financial brands Bradesco and Banco do Brasil. With an estimated brand value of $12bn according success of the group in multiple areas of banking services is beginning to gain international attention outside its domestic market. Telcel Mexico The Mexican telecommunications company is familiar throughout Latin America and with a 60% marketshare it is the most valuable brand in the egion, according to Millward Brown. It has created high brand awareness through aggressive marketing and sports sponsorship, including NASCAR, world tennis tournaments and football events. But does that upset your loyal fans in Brazil? We were concerned that Brazilians would be offended that theres a product somewhere else that they couldnt buy. Its why the closed-toe model is available in our concept store and we will be rolling it out across the market. Luckily though, the reaction in Brazil has been very positive. Brazilians are proud of seeing Havaianas going global. How does brand perception change from home market to a global market? Corona Banco Itau Brazil How do you take a brand like Havaianas, global? We have a strong asset that has developed organically over 50 years its something no investment in marketing you must always stay loyal to the brand. We always start with the Brazilian heritage, but as communications have evolved it has become less about Brazil and more about the Brazilian spirit and its values. Our values are fun, energy, design and style, which are all things associated with Brazil. .ue9c9e74f549aeca830892a2f0c2066fc , .ue9c9e74f549aeca830892a2f0c2066fc .postImageUrl , .ue9c9e74f549aeca830892a2f0c2066fc .centered-text-area { min-height: 80px; position: relative; } .ue9c9e74f549aeca830892a2f0c2066fc , .ue9c9e74f549aeca830892a2f0c2066fc:hover , .ue9c9e74f549aeca830892a2f0c2066fc:visited , .ue9c9e74f549aeca830892a2f0c2066fc:active { border:0!important; } .ue9c9e74f549aeca830892a2f0c2066fc .clearfix:after { content: ""; display: table; clear: both; } .ue9c9e74f549aeca830892a2f0c2066fc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue9c9e74f549aeca830892a2f0c2066fc:active , .ue9c9e74f549aeca830892a2f0c2066fc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue9c9e74f549aeca830892a2f0c2066fc .centered-text-area { width: 100%; position: relative ; } .ue9c9e74f549aeca830892a2f0c2066fc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue9c9e74f549aeca830892a2f0c2066fc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue9c9e74f549aeca830892a2f0c2066fc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue9c9e74f549aeca830892a2f0c2066fc:hover .ctaButton { background-color: #34495E!important; } .ue9c9e74f549aeca830892a2f0c2066fc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue9c9e74f549aeca830892a2f0c2066fc .ue9c9e74f549aeca830892a2f0c2066fc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue9c9e74f549aeca830892a2f0c2066fc:after { content: ""; display: block; clear: both; } READ: Nature Vs. Nurture : A Debate Within PsychologyThat comes hrough in our communications, but our selection of media is very local. Other global challengers Petrobras For more industry perspectives go to mandmglobal. com The semi-public oil company is Latin Americas largest company, and the sixth biggest company in the world by market value. Marketing includes TV and press campaigns to further brand recognition, as well as targeting industry in key markets such as Argentina and Colombia. Recent sponsorship of BMW Williams Formula One team was aimed at increasing international recognition. Q4 2010 57 25/1 1/2010 18:03