Virgin Atlantic A Premium Brand Essay Example | Topics and Well Written Essays - 2000 words

Virgin Atlantic A Premium Brand - Essay Example Premium Economy class offered by Virgin constitutes a major chunk of its business that provides larger seats, priority in baggage reclaim, a cabin-exclusive crew, dedicated check-in and more that distinguishes them from the other airliners. Over these years, the VA brand is recognised as one of the most reliable and consumer-friendly air carrier that people have been ready to pay premium on their air travel; however, post 2008 financial crisis has caused major upheavals in the aviation industry. In last couple of years, numerous mergers have taken place among the major airliners and that has posed a grave threat to the VA. It becomes utmost necessary that Virgin forms a suitable merger or a strategic partnership with some other large airlines to improve its competitive edge over its rivals. Introduction Virgin airlines (VA) began its operations a way back in 1984 with a single route to New York; however, expanding its operations ever since then, currently, the Virgin flies to more th an 30 destinations with total 38 aircrafts at its disposal. At the home turf, Virgin competes with British Airways (BA) and holds number two position right behind BA beating many US carriers in the process. Competing with BA at all major routes is a big feat indeed! The paper aims at identifying and analysing the competitive strategy that Virgin Atlantic has deployed all these years against the formidable airlines of the world. Virgin Atlantic's Mission Statement Virgin Atlantic's mission statement is "To grow a profitable airline, that people love to fly and where people love to work" (Strategy and Policy, 2012). Objectives VA’s long-term objective is to grow and expand into a profitable airline creating a strong brand name in the aviation industry. In a bid to fulfill these objectives, the company moved to Heathrow in 1991. Since then the company has been able to push through many routes and several markets. Creating Competitive Strategy Lomax and Raman (2006) define compet itive advantage as the means that are necessary for the company to outperform its rivals in terms of earning higher than average profits. Hooley et al. (2008) argue that a well-formulated marketing strategy should be in place based on the competitive environment in which the company operates. Product positioning or niche marketing can derive benefits to the company when harnessed strategically (Johnson, 2011). Virgin competes with British Airways, Continental, American Airlines, United and Delta on transatlantic routes; BA, Cathay Pacific, ANA, and JAL to the Far East; SAA and BA to South Africa. Virgin has instituted a two class system for its passengers: Economy class and Upper Class. Economy class is further segmented into Premium Economy and Economy Class. Virgin employs several marketing techniques using its distinct logo to market its products and services that include print media, electronic media, taxi sides, outdoor posters. The sole purpose is to increase the awareness amo ng consumers about its products and services and inform the people about new routes. During off seasons, tactical promotional schemes are offered to increase the occupancy rates in air routes. Direct mail is another method used to inform about the new offerings and services. Frequent flyer programmes are used to increase the loyalty among existing customers.

Problems of Performance Management Essay Example | Topics and Well Written Essays - 1000 words

Problems of Performance Management - Essay Example In view of this information, the Systems Model of Performance Management is adapted. The paper is concluded with a discussion and recommendations for future research. By definition, Performance Management generally includes performance planning, i.e. goal setting, ongoing coaching and development of subordinates, formally reviewing performance and rewarding performance. It was first introduced by Michael Beer as an innovative appraisal and development system that combines the developmental facet of performance appraisal with the goal-setting facet of MBO (Beer & Ruh, 2000; Beer, Ruh, Dawson, McCaa & Kavanagh, 2001). At the time, it was considered an improvement on the performance appraisal system, which was generally considered as subjective and plagued by rather problems. In considering the value that could potentially be added by Performance Management, it is important to bear in mind that Performance Management as a process was developed because of the failure of performance appraisals. In essence, Performance Management represents a move from an isolated, mechanistic, HR-driven approach to performance appraisal towards a comprehensive, integrated business-driven system aiming at organisational and people development. (Cawley et al. 2003) It was believed that by participative setting goals that are aligned with higher organisational goals, conducting performance reviews and coaching on an ongoing basis, and rewarding an individual's performance based on the outputs of the Performance Management system, desirable outcomes would follow. While conducting a survey among Performance Management facilitators from major British organisations on potential problems experienced with Performance Management in the early 1990s, a wide range of problems was identified. In fact, so many problems emerged that in collaboration with these Performance Management experts a Systems Model of Performance Management was developed. The reasoning was that a systems approach would be required to address the wide variety of problems at different levels. The Systems Model is described elsewhere in detail (Spangenberg, 2003b). The Systems Model comprises inputs, processes, outputs and linkages to other systems. The effectiveness of Performance Management is greatly influenced by inputs into the system. (McDonald 2000)Strategic drivers comprise, firstly, the purpose or purposes of Performance Management. The desired purpose, or purposes, should be determined beforehand, should not contain contradictory elements, and should be clearly communicated to all. Secondly, the transformational framework comprising leadership, corporate strategy and culture is critical to changing the strategic direction of the organisation in order to exploit opportunities in the environment. (Neely 2002)A fair degree of sophistication is expected from all internal stakeholders, namely management, supervision and employees, to understand and apply the principles and procedures of Performance Management. A productive working relationship with unions or other employee representatives is essential. Because of the often-negative impact of discussing rewards during the final performance review, the reward issue may be separated from the annual review. In the Systems Model, it is considered as a linkage to the

Organization Development - Analyzing Performance Measurement and Essay

Organization Development - Analyzing Performance Measurement and Management - Essay Example The theme of the article is explored, along with the strengths and weaknesses of the content. According to the authors, performance measurement and management is the first stepping stone towards the effective implementation of change. Having widespread benefits on the organization, performance management has been described as an essential for the efficient functioning of the organization. The paper also sheds light on how the article misses out some pertinent details about performance management. Overall, the article is easy to comprehend and interesting, but often lacks concrete evidence to support the translation of theory into practice. Introduction Facility management (FM) inculcates the concept of bringing together various disciplines for the management of a built environment by assimilating and making use of human resources, place, management and technological advances (Atkins and Brooks 2009, 4). The role of facilities management has recently garnered significant attention for its ability to impact a wide range of disciplines and the potential to use this relationship for improved performance of the organization. ... Since the past decade, performance measurement has started to be used extensively for a â€Å"comprehensive managerial process† purported to improve the organizational performance (Menzel and White 2011, 133). Theme and Analysis The article by Dilanthi Amaratunga and David Baldry, â€Å"Moving from performance measurement to performance management†, is the topic of analysis in this report. The theme of the article focuses on the transition from performance measurement to performance management in FM organization. Introducing the article with the concept of performance measurement, Amaratunga and Baldry have highlighted the increasing role of performance measurement systems in contemporary management. Nutt and McLennan (2000, 163) further support this concept, asserting that the foremost step towards management is measurement, without which the organization cannot be certain of improvement over time. Performance measurement is essential for facilitating change in an orga nization and formulates the directive needed to efficiently pursue and achieve the goals of the organization. Quoting the traits of performance measurement, the authors emphasize upon the connection between performance measurement and management and explain how utilizing the results of performance measurement translates into effective performance management by providing a means of anticipating necessary changes and devising a strategy for change. The authors point out the role of facilities management in the overall performance and success of the organization. Performance management systems, as tools of strategic development and learning, have been discussed with the role FM organizations can play in promoting performance measurement and management. Moreover, it has been

Thought Essay Example | Topics and Well Written Essays - 500 words

Thought - Essay Example According to the traffic regulations and safety expectations, it is not advisable to drive under the influence of alcohol. As such, devices that can sense alcohol can communicate with the driver and inform him when it is safe to drive. Such a device can also lock the car until the drivers sobers up such that he can drive well. The other thing that can be communicated to me by these devices is the element of giving direction. In the event that I am lost or I have diverted from my route, the device can tell me that I should stop and navigate my way towards the right direction. When you get into a new place, it can be noted that it is very easy to get lost and this can happen when there is no one in site. Given such a scenario, I can communicate with the device in the car to give me the right direction. devices can also talk to me about the general issues of the environment I would be driving. These devices can sense if the terrain is good for my car and they can inform me the appropriate road to follow in the event that some parts of the road are damaged. In the same vein, such a device can warn me to slow down when I am approaching depressions along the road. This will help me to maintain reasonable speed that does not harm my vehicle. The devices mentioned above can also be used to communicate with me in the event of any malfunction of different parts of my car. In some cases, there are certain parts that can malfunction but the car can still move. Such problems are often difficult to diagnose and in some cases they can be taken for granted by the motorists but the truth is that they pose a real threat to the vehicle and the motorist as well. Though minor, such problems can culminate into bigger problems that may be costly and difficult to repair. As such, whenever a problem has been detected, the devices mentioned above can talk to me so that I can take action. They can also communicate with me so that I can

Children's Literature Essay Example | Topics and Well Written Essays - 2500 words - 1

Children's Literature - Essay Example Social class structures were beginning to break down as common men were able to make fortunes in industry and landowners found it more and more difficult to keep the idyllic life they’d constructed alive. Women, too, were beginning to question their allotted place in society as more and more opportunities opened for them in the urban centers of the country, providing them with a means of supporting themselves and freeing themselves from the yoke of male domination. However, at the same time, these positions were not the equal rights positions of modern times, so it was often difficult to determine whether one wanted to sacrifice freedom for comfort or comfort for freedom. Rarely was it possible to attain both. All of these social and economical concerns can be found in the novels written during this time period even in children’s literature as it is revealed in something as simple as the subject of clothing, dressing and ideas about fashion, such as the examples seen in Anne of Green Gables by L.M. Montgomery, The Secret Garden by Frances Hodgson Burnett and Little Women by Louisa May Alcott. The type of clothes one wore during the Victorian period, during which these three children’s books are based, frequently said a great deal about the wealth of the home, the character of the individual and the degree of social status enjoyed by the family. Those at the lower rungs of society are given the cast off materials and clothing available only because no one else is interested in them. For example, when Anne Shirley first appears in Anne of Green Gables, she is seen as a homely child in a â€Å"very short, very tight, very ugly dress of yellowish-gray wincey† with a â€Å"faded brown sailor hat† (21). This clothing is the result of a generous donation of a merchant who reportedly couldn’t sell it otherwise and thus at least ensured it was used

Disaster in Franklin County Essay Example for Free

Disaster in Franklin County Essay The role of the major public health personnel, including the public health nurse, is to provide the public with accurate information, and to assure the community, as well as ensure the immediate safety and well-being of the members of the community, while being competent compassionate and accessible. The public health director was contacted by the incident commander to attend the incident briefing due to immediate and long term public health impacts. The fire chief gave report concerning how many people were confirmed dead, what time it occurred and what county(s) were affected. He made the public aware if any hazardous materials had been released and where and whether the hazardous materials team had been dispatched. He also notifies the community of areas of flooding, and any impassable roads and the roads that are closed, as well as any power outages, and possible long term problems that may occur from power loss such as water contamination, and food loss due to spoilage. The fire chief also informs the public that the plan for search and rescue has been initiated. The public health staff had previously had National Incident Management System (NIMS) training. The deputy director sets up the incident command center and does the head count of available responders. The most ideal personnel were not totally available; there were an appropriate number to set up section chiefs and command staff. The chain of command that was used in the simulation consisted of the Public Health Team which included the County Public Health Director, Environmental Health Specialists, and Community Health Nurses, as well as Franklin county staff members, mental health, and social workers, which allowed the community health nurse to have resources available that were used to deal with situations that were outside the nurse’s scope of practice included reporting to EOC well treatment hazardous waste removal. Actions taken by the community health nurse when she encountered possible emergency situations during the door-to-door interviews was to Calm and triage families and offer reassurance and instruction on safety. The public health personnel had to deal with multiple problems both during the initial period and after the immediate danger had past. Actions taken by the community health nurse to help the people who were interviewed cope with the situations after the flooding were: to advise them to stay at shelter where there is electricity and food to contact Environmental health specialists for toxic waste To contact Social services to address immediate needs and resources. To arrange for instruction on safe use of generators in English and Spanish. To make arrangement for medications to be delivered the next day. Techniques that were used or could have been used to calm the fears of the people interviewed are to use short and concise statements. Perform active listening and confirm statements by repeating it back to the person being spoken with, use confrontation avoidance, and De-escalation. The other nursing personnel could be prepared to help in responding to a similar emergency with a much larger affected area (e.g., the effect of Hurricane Katrina). Through the development of a well-organized disaster response plan. Public health staff requires National Incident Management System (NIMS) training. Emergency preparedness training should be performed at least every six months. There needs to be a method of communication in case power lines, towers and electricity are not available; have a backup system in place and know where they are located (e.g. include, walkie talkies, Morse code and emailing). Community nurses should have car stock that includes protective gear (PPE) such as N-95 mask, barriers for CPR, gloves, biohazard containers and isolation gowns. Knowledge of the basic steps that are needed to take to ensure patient safety, such as safe evacuation, and early notification will help prevent unnecessary casualties during emergencies (Agency for Healthcare Research and Quality. www.ahrq.gov/prep. Accessed July 21, 2006. References Centers for Public Health Education and Outreach. (n.d.). Retrieved from https://cpheo1.sph.umn.edu/fcs/index.asp Health Care: Public Health Emergency Preparedness. (n.d.). Retrieved from http://www.ahrq.gov/prep

The Buddhist No Self Doctrine Philosophy Essay

The Buddhist No Self Doctrine Philosophy Essay The Buddha taught that there were no persisting identity and there are no permanent stable identities. We are just a complex experience streamed through time. We are just short lived, temporal, historical beings in the process of becoming. There is no difference between you and your life: you are your life history. thoughts were the thinker and experiences were the experiencer The Buddha taught Ksanika-vada which is an anti-substantial doctrine that the world is in a continuous flux and is impermanent. There is nothing more than movement and change in the world (Anitya). There are no fixed or permanent, absolute or independent substances. The Buddhist universe is the same as Heraclitus simile of a river as you cant step twice into the same river due to the constant changing of water. The phenomenology of reality, objects, events and self are not what we think they are. They are in fact a temporary interconnected stream of some fundamental elements. This is the Buddhist ontology that everything occurs through causes and effects. All these things we believe to be persisting entities, including self, are just a stream of events. The effect doesnt exist when the cause existed and the cause stops existing when the effect comes to exist. This results in everything in the world having a cause and nothing existing unconditioned. The idea of Atman is the metaphysical self or soul which is everlasting. The Hindu religion uses this idea of the soul thus they adopt the Eternalists view. This is that the soul is immaterial, infinite and immortal so it will continue to exist for ever. Atman has various meaning such as soul, self, being, ego or personality. This is what Buddhism rejects, a persisting and enduring entity in humans. The doctrine of Nairatmya-Vada teaches us that to recognize ourselves as a persisting entity is an illusion. We are actually a phenomenon of human experiences (dharma) so we are temporal being (Ksanika). What we call the self is actually a temporary interconnected stream of thoughts and desires. So why do we believe we have a self and why do we cling onto the idea of a self? The early Buddhist believed individuals were an arrangement is a composition of five aggregates (skandha). None of these phenomena contain an actually sense of self: The body (rupa) Feelings of pleasure and pain (vedana) Sense-based perceptions of objects (vijnana) Conceptual thoughts (samjna) Volitions, inherited dispositions and habits (samskara) To clarify, conceptual thoughts are not the mind but just the thoughts themselves. They are not a substance or an enduring self. Also consciousness is not found in these five aggregates as the Buddha rejected the idea. Rather consciousness is named by the cause. It is dependent on all five and it cant exist without them. For example the eye gives visibility which gives rise to visible consciousness. This is a mental consciousness. Consciousness is always an effect of the aggregates and always in flux. . The self is not actually real as none of these five aggregates show that there is a persisting and enduring identity in humans. What gives rise to individuals feeling of self is just the aggregate of these factors replacing each other. For example, a body touch a red hot poker, this will give rise to a feeling of pain, this will give rise to a thought of pain and the memory of what it felt like. It is a conventional designation for a becoming compound of the five aggregates that gives rise to the feeling that we are selves. Descartes believed that I think therefore I am, whereas the Buddha taught that I am because I think. Therefore Buddhism is an impersonalist teaching showing us that the self doesnt actually exist so we are not what we think we are, we dont matter. Nagasena explains this concept in Question of King Milanda through a conversation between Menader (a king) and Nagasena (a monk). Nagasena asks the king if the axle, wheels, chariot body, flagstaff, yoke, reins or goad-stick is the chariot. Also he asks if all of these are the chariot. All of these were answered negatively. Thus the chariot is not the same as the parts and is not the parts conjointly. He concludes that the word chariot is only a name for the parts in a certain way formation. He applies this to self and postulates that his name is just a construction of his five aggregates but not actually a self: As the various parts, the different adjuncts of a vehicle, form, when united, that which is called a chariot; so, when the five khandas are united in one aggregate, or body, they constitute that which is called a being, a living existence. The Buddhism doctrine of Pratiya- Samutpada, often translated as dependent arising taught that thirst or desires, attachments and commitments are causally related to suffering (duhkha). This is where the Buddha explains the process where enduring world phenomenon arises. Even though cause and events (dharmas) are separate in Buddhism they are still interconnected and this is the same for the continuous cycle of rebirth (samsara). It is just life a flowing river or an ever turning wheel. There is no need for the self, all phenomena, our experiences, substances and events, can be explained by caused and effect. Life is one causal sequence made of Twelve Links of Dependent Origination (nidanas). This shows that no beings exist independent of any other beings. Therefore it describes one enduring identity from birth to death and also reincarnated lives: 1. Ignorance 2. Volitional Actions 3. States of Mind 4. Name and Form 5. Sense Sources 6. Contact 7. Feelings 8. Attachment 9. Grasping 10. Becoming 11. Birth 12. Aging and Death Yet again this process shows us that nothing can exist by itself. This is because the Buddha taught that if something has a dependent origination then it cant be independent: If something is fundamentally dependent then it must be devoid of having a nature that is independent of other phenomena, of existing independently. Anything that is dependently originated must in fact be empty. Everything that we experience is a result of a cause and the nature of them is being dependent. This means that all of our phenomena are empty of having an independent self. To be enlightened is to take away the first link of ignorance and be aware that all our phenomena are empty and once we are aware of this we will become enlightened. This is becoming aware that we arent actually what we think are. Our self or personality is a constitution of feelings and attachments to objects which is what causes our process of becoming. This is the aim of Atman, to escape from this unsatisfaction that the phenomena of the persisting self causes. When we grasp an object we want we may feel happiness but this never last and even if we get an object we want we always crave for more or are scared of losing it. We need to become enlightened that these are not actually real and are only a product of our phenomena. The four noble truths teach us that you can realise your true self and aspire to a higher living. When you understand that ignorance, volitional action, attachment and feeling and grasping are empty then you will let escape the circle of birth, suffering, death and rebirth (samsara) and find peace in nirvana. As we have seen, early Buddhism analysed experience into five aggregates but later schools developed the process of reduction analysis. The Abhidharma, a later reduction analysis text, develops some of the fundamental teaching of the Buddhism. The Abhidharma analyses phenomenon and experiences, reducing them into minute essentials (dharma) by complex lists. This rejects the sustainable self as an independent entity because it is actually a changing construction dependent on complex connection of mental and material components. The Sarvastivada Abhidharma doctrine teaches that only impartite entities truly exist. If atoms make up an object then the object doesnt exist as it is just an aggregate. The impartite entities in phenomenon (dharma) have a permanent identity of their own (svabhava) and exist in the past, present and future. Each dharma has its own essences or intrinsic nature (svalaksana). This idea is Atomism, where the basic constituent ingredients for all mental thoughts an d physical materials are all reducible to this. Yet again this breaks down our habits of attachment as we are just a mass of material elements and just as the Lotus flower will fade and die so will us. As the dharmas which have no cause and effect dont include the self, this must mean that all aspects of our experiences are impermanent and dependent on many causes and effects which arise and pass. This ontology of dharmas shows us that the world we live in is not what we think it is. Hence our attachments, commitments and desires for objects of this world are false: Try to grasp the world and it runs through ones fingers. The Abhidharma lists conditioned realities (samskrta) which are made from temporary fluxes. These phenomena are conditioned: 1. Material phenomena 2. Mind 3. Mental phenomena 4. Elements which are neither material nor mental The mind is conceived as a complex cognitive process consisting of a succession or related momentary mental states. Mental states arise dependent on its cause therefore forming a mental flux. The mind is always rapidly changing, streams of consciousness is made up of streams of awareness. Every moment of cognition relates to a particular object therefore intentionality and consciousness are inseparable. Our phenomenon of consciousness is therefore a stream of immaterial and impersonal events; it is associated with the body in life but will come to exist dependent on another body after the death of the body. This is not a persisting self but an impersonal series of mental events. Our reality is made up of a connection of momentary events. So mind and matter are not substance but events, and mental and material events interact in a flux. The Sautrantika teaching are different from the Abhidharma teachings as it rejections dharma as actual reality. The Abhidharma introduced the idea of permanence in the world through dharmas and the Sautrantika rejects this unconditional reality. This is because the Abhidharma dharmas go against the Buddhist principle of impermanence (anitya). They retain the notion of dharma but eliminate the notion of svabhava. They believe that our basic reality is just flashes of momentary energy (svalakshana). Therefore all things momentary exist only in the minute when they are produced. This is a radicalisation of impermanence as everything is instantaneous and has no duration. All materials are also impermanent as all things decay. Decay needs no external causes as it is a self destruction of the material. So there is only ever a present, there is no past or future as everything is instantaneous. An enduring and persisting self can certainly not exist as there is only momentary existence. Thus consciousness actually is just a flux of momentary flash of energy hence there is no need for a conscious self with a past, present and future. The doctrine of sakaravada teaches us that we are never in contact with the material world but only perceive an aspect based upon the sense organs and sense consciousness: It asserts the mediated character of cognition, the recognition that perception apprehends its object through the mediation of a mark left by the object on consciousness. Therefore reality is not what we think it is as there is a gap between our minds and what is actually occuringf. It is not a self being confronted by a world of objects. It is actually our sense consciousness taking on the form of the sakaravada. Before there was a need for a self for something to be consciously perceived by the senses but in this theory there is no need for this as we are not in direct contact with the world (bahyartha-pratyaks). The Nyaya- Vaisheshika taught that the world had an objective structure, that we are permanent, that there were persisting entities and they were substances. Dignaga, a Buddhist scholar believed that these categories that have been discovered in reality are just imposed by the workings of the mind and dont actually exist in reality. Through the process of our imagination (kalpana) is what we are giving words to. It is our language that imposes structure of reality. The mind groups svalakshana together. So words for generalities, for classes, for types, for qualities and words for individual substances all would seem to have repeatable properties are just our interpretation of the world and not actually real. Our minds are linking together different particulars and imagine them as an enduring and persisting entity. We forget that we are part of a process and talk in terms of us being stable observers not matter or quantum self, however we are not except from processes. Thus the belief of the self is just a word invented by the mind for the different processes in flux. Yogcara, another School of Buddhism, rejects the Sautrantika and Abhidharma idea of there being a reality independent of the mind. These ideas are interconnected and give rise to other ideas whilst being self illuminating. The unenlightened believe they have a self or they are conscious but this actually arises from a stream of conscious self illuminating ideas. This is because these self-conscious ideas may wrongly believe they have a self when actually they are part of a flux. It is the mind-set that makes us have this belief as this establishes how we perceive the world. Even though the world is mind only, the ideas cast themselves as external resulting in the misconstrued belief that we have a self. People dont feel individual because of the external world but because of the certain habitual mind-set they have, their feelings and moods.