Business strategy Essay Example | Topics and Well Written Essays - 2250 words - 2

Business strategy - Essay Example Disruptors also play a major role for gaining competitive advantages. Disruptors break old boundaries of business and implements new things into business. This case study describe about the rhetoric structure and disruptors of Ford Company. By managing knowledge effectively the Ford implemented a disruptor which created a competitive advantage for the company. The company’s different rhetoric structure contributed a lot to enhance its products and business process. Ford invented a very innovative technology which helped the company to design its one of best selling truck. The company used aluminium in a high quantity to make the body of truck. It became an important feature for the company for saving its cost. The competitor of Ford does not have such features in its product. It helped the company in many ways to gain its market. The case study chosen revolves around best-selling pick-up truck of Ford. Ford F-150 contributed majorly towards global profit margins of the company. The company gained competitive advantage through designing a vehicle of aluminium. This was a rare concept and helped in reducing fuel consumption rate to desirable extent. Automobile industry is a part of oligopoly market structure. This industry is dominated by big five players such as General Motors, Ford, Honda, Toyota and Chrysler. There are certain key objectives of Ford’s competitors which can be stated as acquiring maximum profit share, technological leadership, growth of market share and service leadership. Ford comprises of 8 brands – Ford, Volvo, Land Rover, Jaguar, Lincoln, Mazda, Mercury and Aston Martin. Differentiation techniques have been adopted by the organization in order to stay competitive in the market place. Safety, advanced technology and innovative designs are the basis of their competency set. P orter’s five forces model can be applied on Ford in order